Aurora Geosciences
Advertising Campaign
What is the project’s key objective?
To develop a campaign that will communicate Aurora Geosciences' brand promise.
What is the brand positioning statement?
Whether you need geological, geophysical or exploration support services, AGL's ideas, experience and northern expertise mean you’ll have the best, results-focussed thinking on your project.
What is the brand promise?
You’re hiring us for our brains.
What is the campaign message?
Brains for Rocks.This is a message that completely encapulates the brand promise. It suggests that Aurora Geosciences offers more than grunt services, and helps to counter the perception of prospects expecting a neck-down hire in the North. It delivers a meaningful message using an unconventional approach that will immediately differentiate Aurora Geosciences from the competition.