Yukon Liquor Corporation
Good Host Book
What is the project’s key objective?
To make hosts of a party aware that they can make a difference to the success of their party by assuming the responsibility of how alcohol is consumed.
Who is the target audience?
A young adult, or older, who is hosting a party at which alcoholic drinks will be served. As they plan for the party, they may not think about their responsibility to their guests about drinking safely. Or they may be concerned, but are not quite sure how to prepare to be a good host in this capacity. They also may just need a reminder on what it takes to be a good host.
What is the book’s positioning statement?
For the Yukon host planning a party that has alcohol served at it, YLC host book has great tips and ideas that really work to make a party successful and safe. When you mix the right ingredients, you will have the best results.