Health and Social Services, Yukon Government
Arctic Winter Games Healthy Choices Campaign
What is the project’s key objective?
To encourage youth to make positive and healthy choices when faced with issues of eating, bullying, peer pressure, drug use, alcohol use, and sexual activity instead of making unhealthy choices without considering, or being aware of the consequences.
Who is the target audience?
An Arctic Winter Games participant, aged 13 to 17 years. This may be the first time he/she is away from home without parental supervision.
What is the campaign’s positioning statement?
Healthy lifestyle choices make you stronger emotionally, socially and physically, and improves your overall performance.
