Trevor Sellars
Mr. Strategy
I’d like to talk to you for a minute about a strategy for the communications goals of your project…you do have communications goals, right? Hey—where you going?… c’mon, get back here!
OK, strategy isn’t always fun, but Trevor likes it, he really likes it. And you know it’s good for you, like cod liver oil. In fact, wasn’t it Anita Bryant herself who said a communications project without strategy is like a day without sunshine?...no wait, that was Trevor.
Just a spoonful of sugar makes the strategy go down…
