Zeke Aasman
Uber Geek
So what’s the deal-eo with Interactive, Zeke—Is it some kind of inter-web thing?
Well, Virginia, we’re fundamentally about re-focusing the communications goals of a project toward non-traditional media that are interactive to the extent that end-users bring their own interface to the communications transaction, actively engaging both the message and its delivery mechanism. In the context of this communicative interaction, design must inherently take second stage to useability, for in the end, the focus is squarely on user experience.
So, the inter-web thing, then?
Yeah, sure….
