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The Aasman Edge

When you examine our service offerings, you'll see that each builds on the strength of the one preceding it. What you gain from one, you integrate with what you've gained from the ones before.

Applied from one project to the next, this approach will consistently build brand recognition, positioning in the marketplace and advancement of your business objectives.

Strategic Planning

A service that defines, clarifies and articulates the client's business objectives, strategies and goals, and then generates a vision on how to go about attaining them.

Outcomes: Project brief; communications strategy; brand strategy; Market Research & Analysis

Project Management

A service that builds on the articulations and ideas from the strategic planning process, in which specific tactics are outlined, refined, estimated, reported and managed through to delivery and final review of outcomes.

Outcomes: Account Planning; Creative brief; project progress reports; estimates & invoices

Creative Implementation

A service in which a team of writers, designers and account coordinators takes the ideas and tactics outlined in the strategic and management processes and produces well-crafted product for the defined audience.

Outcomes: Conceptual Designs; Copywriting; Corporate identity & collateral material; public relations materials; advertising; print materials; packaging design; environmental graphics; display materials; miscellaneous design-related products

Interactive Media, Website and Web Application Development

A service that takes the established ideas, tactics and creative approaches and delivers client communications by way of non print-based media.

Outcomes: Websites & Web Applications; E-commerce & Database Management; Usability Reviews; Online Advertising; Email Marketing; Search Engine Marketing; Web Hosting; Interactive Kiosks; CD, DVD & Corporate Presentations

Media Planning

A service that examines the data collected about the desired audience, the project's budgetary constraints and the message being delivered and then determines the best medium for communicating the right message to the right people at the right time and price.

Outcomes: Media plans & analysis; advertising placements for newspaper; magazine; radio; television; transit, environmental signage and direct mail